It is no secret that the YouTube community has been fast growing in the world of entertainment. With best selling books from content creators like Connor Franta and Tyler Oakley, Billboard charting albums from Pentatonix and Troye Sivan and TV appearances from Grace Helbig, it seemed like only a matter of time before YouTube worked its way into every aspect of entertainment. This was never more evident than at last night's Grammy awards. There were YouTubers reporting on the Red Carpet, YouTubers performing on stage with music legends, YouTubers nominated for and winning Grammy awards, YouTubers being shown in commercials during the break. There was no shortage of Internet Content Creators showcased at the Grammys last night. Let's talk about 5 of the most amazing moments.
1. Tyler Oakley Reports Live on the Red Carpet for CBS
If you, like many of us, were tuned into the Red Carpet Grammy PreShow on CBS, you saw none other than YouTube's own Tyler Oakley on the carpet interviewing some of the biggest names in music and entertainment. If he wasn't hugging and trading compliments with James Corden, he was interviewing fellow YouTuber Conner Franta on being inducted into the Grammy Recording Academy. Tyler killed it interviewing but we can only hope that next year he will finally get the coveted interview with Lady Gaga.
2. Lilly Singh's A Trip To Unicorn Island Commercial
YouTube viewers all around the world lost their minds on Twitter when they saw none other than Superwoman, Lilly Singh, on their TV's in the middle of the Grammy's. There was an amazing ad for her documentary, A Trip To Unicorn Island, that is now showing on YouTube Red.
3. Pentatonix Sings With Stevie Wonder
A Capella Superstars Pentatonic took the Grammy stage with none other than music legend Stevie Wonder. They sang That's The Way of the World, a beautiful tribute to Maurice White of Earth Wind and Fire who recently passed away.
4. Tori Kelly Stuns The World With Amazing Vocal Performance
YouTube's own Tori Kelly was nominated for Best New Artist at the Grammy's and while she didn't win the award, she did 100 times better. Tori took the stage with James Bay and performed a breathtaking mashup of their songs. Both longtime fans and people who hadn't heard of her were blown away and social media couldn't stop talking about how amazing she was. It is easy to imagine that Tori has lots of Grammy moments in her future.
5. Pentatonix Take Home Another Award
Last year PTX won their first Grammy. It was exciting and the internet freaked out. This year on top of performing with a true music legend and announcing an award, they took home another Grammy! They won for best arrangement, instrumental or a cappella for "Dance of the Sugar Plum Fairy."
Clearly Internet stars killed it at an award show that only years ago, we only could have dreamed of having YouTubers included in. It's so amazing to see mainstream media welcoming new media into their world. It will be amazing to see even more of this in the future.
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